SEO (Search Engine Optimization) is an important part of your online presence – by optimizing your site correctly, you will be helping your current and future clients to be able to find your website through search engines such as Google, Bing, and Yahoo.
Here are some great tips to help you stay optimized.
The most important thing to remember about Search Engine Optimization is KEYWORDS! If keywords (key pieces of information) are not in the content of your website – you will likely not be found.
- If you want to be found when a customer does a Google search for: “Vet in <YOUR LOCATION>”
- The words “vet in <your location>” must be used liberally in the content of your website or it probably won’t be found.
I have placed keywords such as: “veterinarian in <your location>”, “vet in<your location>”, “animal hospital in <your location>”, “<your location>animal clinic” etc., throughout the homepage of your site.
It is important that you also go through the content of your site (About Us, Our Hospital, New Clients, etc.) and add these keywords where they seem to fit.
The Slideshow feature of your site is a great place to include keywords. I have already included some, but please add more as you add more slides.
Now that you’ve got some great keywords lined up, it might be a good time to start a blog!
Blogs are a great way to keep your site relevant. Updating your site with new and unique content keeps your site fresh and doesn’t allow it to become stagnant. Blogs are also a great area to include keywords. Your website has a blog built right in!
KEYWORDS - I suggest that when adding keywords to any area of your website that you write the content first, and then go back and add relevant keywords, where they seem to fit. It is important that you maintain a balance in which you add relevant keywords, without compromising the readability of the content. It has to flow, or you’ll lose readers, your bounce rate will skyrocket and your quality score will decrease! (Remember, it is no use driving people to your site, if they bounce off it in 7 seconds) The content has to be readable.
3. Google Analytics
Google Analytics is a great (FREE) tool that provides you with the ability to access information about your site viewers. Information such as how they found your site, what type of device they viewed it on (computer, tablet, mobile device, etc.), what pages they visited, how long they stayed, and so on. Please sign up for Google Analytics here Google Analytics. Once you’ve signed up, you’ll need to place your Google Analytics code on your website in the SEO area of the content management system.
As I mentioned above, many clients are viewing your website on mobile devices. Actually, around 47% of your clients will be viewing your website on a mobile device. But you’re in luck, your website is completely optimized for mobile devices! You don’t have to do anything here I just wanted to let you know. J
4. Page Titles, Meta Descriptions and Meta Tags
I first wanted to expose some myths surrounding this area of SEO.
- Meta Tags (or Meta Keywords) – are no longer used by any of the major search engines in their website ranking. In fact, recent releases of both Google and Bing can lower a site score by marking your site as “spammy” if you are using meta keywords, especially if your meta keywords don’t reflect your content. Here is an article posted by the team at Google Webmasters Central Blog on this topic:
- Meta Keywords
- Page Title – it is important to optimize the title of your web pages. Your Rapport website out of the box creates unique and readable page titles for your website. We also take it a step further and have added an ability to have a “Search Engine Optimized Title” that appears on the top tab of your browser while visiting the page. This page title is also crawled by the search engines.
- Including keywords in your search engine optimized title is important!
- For example: “Veterinary Services in Your location” – this indicates the services you offer and your target market location.
- Page Meta Description – Google has also announced that they’re not currently using the meta description to help rank your site but this does not mean that meta descriptions are not valid. The meta description appears under your name on a Google search. This content could prove very valuable when a client is determining whether to click on your site or the one above / below it! Optimizing this content to entice readers to click on your site is critical.
5. Social Media
Social Media is another great way to increase your online presence and help boost SEO. Becoming a part of the online community through social media such as Facebook, Twitter, YouTube, blogging, etc. will help you engage your customers, drive them to your site and help with compliance. Make sure that your social media accounts are linked to your website and vice versa!
Remember SEO is an ongoing process! Changes that you make to improve your SEO can take as long as a month for the search engines like Google to take affect, so don't get discouraged and keep doing a little bit every week!
Once you start, I think you’ll find it’s pretty fun!
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Thanks again for partnering with LifeLearn for your online presence. If you have any questions regarding Search Engine Optimization, or your website in general please do not hesitate to contact our amazing support team!